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Marathon Artists is kicking off its second tech startup accelerator program, LABs, this October.
The first program last year focused on “tools for artist managers". Continuing its creator centric theme, LABs new cohort of six startups will focus on the topic of “content monetisation” in today’s music landscape.
The program will explore “content monetisation” through various focal points as diverse as monetisation of editorial content, exploitation of music-related data in digital advertising and interactive experiences of the fan-artist relationship.